How can puzzles play a positive role in cognitive health? Keesing’s leading Dutch brand Denksport recently brought together top industry partners and cognitive experts to explore this question at a Braincare Breakfast—a launch event spotlighting the brand’s new Braincare strategy.
Utrecht, Netherlands – Keesing’s Denksport, the Dutch leader in the growing puzzle category, recently hosted its inaugural Braincare Breakfast, drawing attendees from top publishers, retailers, and non-profit partners. This event marked Denksport’s commitment to the cognitive benefits of puzzling and their positive impact on brain health.
Benelux Marketing Manager, Marielle Hoeks, said of the event’s impact: “This is Denksport’s most comprehensive campaign on brain health to date, and the results have been overwhelmingly positive.”
With a menu of brain-boosting foods, live music, and a regional puzzle challenge running in parallel with over 35,000 puzzles played within just seven days, the event underscored Denksport’s commitment to blending entertainment with positive cognitive and wellbeing benefits.
Key speakers included a digital lecture by Professor Erik Scherder, the renowned cognitive scientist, who highlighted how challenging your brain with activities like puzzles may contribute to cognitive reserves. A neuromarketing expert also presented, discussing how Denksport’s branding approach leverages cognitive engagement, and a representative from the
Dutch Brain Foundation (Hersenstichting), with whom Denksport has formed a strategic partnership, spoke on the importance of awareness for brain health initiatives.
“…the event marked Denksport’s commitment to the cognitive benefits of puzzling and their positive impact on brain health.”
The Braincare Breakfast highlighted several strategic initiatives that underscore Denksport’s growth focus:
- Consumer Puzzle Challenge Launch: With over 7,000+ sign-ups, this challenge encouraged users to experience cognitive benefits through daily puzzles, promoting both relaxation and mental stimulation
- New Product Lines: The introduction of two new titles, Mindful (relaxation) and Mindfit (stimulation), enhances Denksport’s product offerings, targeting specific aspects of brain health
- Partnership with the Dutch Brain Foundation (Hersenstichting): This strategic partnership aligns with Denksport’s mission to increase awareness of brain health, establishing the brand as a thought leader in the puzzling space
- Expansion into the Non-Profit Sector: Denksport has initiated collaborations with non-profit organisations to incorporate puzzles into mental health initiatives, supporting wellness on a broader scale
The Braincare Breakfast served as a powerful demonstration of Denksport’s forward-thinking approach, and the strategy not only enhances Denksport’s influence in the health and wellness industries, but also offers an attractive growth opportunity for partners and investors. See the aftermovie here.
