Transform your customer experience with a century of puzzle innovation.
Unlock the potential of expertly crafted puzzles to create deeper connections and lasting engagement with your audience.
Deliver memorable customer experiences to drive new revenue streams and boost user retention.
Keesing delivers custom puzzles and games in retail and digital environments that seamlessly integrate into your business, offering a unique branded experience that keeps users coming back.
Our solutions help businesses overcome challenges like declining ad revenues and the digital shift, with over 13,000+ products and 200+ digital games for publishers and brands looking to redefine the way they do business.
Captivate audiences like never before
In a market where diverse revenue streams are critical, Keesing’s decades of expertise in puzzle product development provides publishers with solutions which not only enhance user brain health, relaxation, and entertainment, but also offer valuable opportunities for print and digital integration.
With Keesing, you’ll not only meet industry trends but also exceed user expectations, ensuring your platform remains a go-to destination for loyal fans.
Leverage your physical and digital products to create brand value.
Custom-branded puzzle products to boost brand visibility
Leverage both physical and digital puzzles to create brand value. Offer branded puzzle books, magazines, or activity sheets tailored to your audience, whether in print or digital format. This enhances brand visibility and provides a fun, interactive way to interact with customers, reinforcing brand messages and building lasting impressions.
Engaging consumers, building loyalty
Puzzles, like crosswords, word searches, and sudoku, provide repeat engagement opportunities, fostering consumer loyalty. Whether used in subscription models, giveaways, or premium products, they encourage customers to return, helping to increase retention and customer satisfaction.
Interactive marketing & cross-promotion solutions
Use puzzles in your marketing campaigns to attract new customers. From seasonal promotions like holiday-themed puzzles to cross-promotion with other brands, puzzles create unique touchpoints for interaction and boosting sales.
Denksport & Rijksmuseum – Bringing art to life through puzzles
Our Dutch brand Denksport and the famous Rijksmuseum came together to create a groundbreaking partnership that blends the beauty of art with the thrill of puzzles. By leveraging Denksport’s expertise in creating intriguing puzzles and the Rijksmuseum’s iconic collection, the partnership reached vast audiences, driving brand awareness and deepening engagement with art.
“The Rijksmuseum puzzle book, specially created by Denksport for the Rijksmuseum is one of our successful products in the museum store. It’s a great way to let people enjoy our art and history stories in an educational and playful way.”
— Sonja Feitsma, Head of Retail, Rijksmuseum
Tailored Braintainment: Elevating travel with Keesing Nordics and Airshoppen
When do you need “braintainment” more than during a holiday? Keesing Sweden partnered with Airshoppen—a duty-free shop for travelers to and from the Nordic countries—to create a customized magazine filled with stimulating brain exercises. Tailored to the Nordic audience, the 64-page magazine features puzzles like Sudoku, Tectonic, Binero, and K-duko, all available in Nordic languages. The result? A hit with travelers! This unique braintainment product has become a permanent part of Airshoppen’s offerings, accessible digitally, in their catalog, and onboard flights.
“We are very happy to have this puzzle magazine in our assortment. Keesing has been an excellent partner to work with – innovative, skilled, and dedicated.”
— Eva Spencer, Category Manager, Airshoppen Travel Retail.
Keesing & RTL Nieuws – Enhancing Engagement with interactive puzzles
RTL Nieuws wanted to enhance user experience by offering a balance between news and entertainment, encouraging visitors to stay longer and return more often. Through a collaboration with Keesing, puzzles were integrated into RTL Nieuws’ website and app. The seamless integration of interactive content has not only improved the user experience but also created a new way for audiences to interact with the news, blending entertainment and information.
“The puzzles are a welcome change for our visitors with the news they absorb. In addition to informing, we also offer relaxation. Braintainment. Since we started, the time spent on our platforms has increased, and visitors come back more often.”
— Dennis van Luling, Deputy Editor-in-Chief, RTL Nieuws
See our latest news.
Discover how we’re innovating the world of puzzles.
- News & updates
Keesing and BNR launch the Daily News Puzzle – a powerful new tool for audience engagement
- News & updates
Elevate your print, publishing or online business to a new level of customer experience.
Transform your digital, print and retail offerings with Keesing’s puzzle solutions. Whether you’re looking for a custom made puzzle book, a daily puzzle for your magazine or newspaper, or planning a puzzle and games vertical, Keesing is here to support you enhance your customer experience, strengthen customer relationships and create new revenue streams.
Curious about our digital B2B platform?
Discover how we combine fun and mental stimulation with our extensive collection of digital puzzles and casual games. Explore our interactive demo environment and experience the possibilities firsthand.
Frequently asked questions.
Print Solutions
What types of puzzles can you provide in print, and are they customisable for our brand?
We offer a wide range of puzzles, from crosswords to sudokus, of which acrostics, wordsearch, crossword and arrow words are customisable with your branding and themes. Logic puzzles cannot be customised.
What is the typical production timeline for printed puzzle books or inserts?
Production timelines vary, but we typically deliver individual puzzles within a week and printed books with around 8 weeks lead time, depending on volume and customisation.
Do you offer bulk distribution options for our customers or marketing campaigns?
Yes, we provide flexible bulk distribution solutions tailored to your target audience or campaign needs.
Can we incorporate branded content or advertising into the puzzle formats?
Absolutely, we can integrate your branding or promotional content seamlessly into our puzzle designs.
What sustainability practices do you follow in your printing process?
We prioritise sustainability by using eco-friendly inks and recyclable materials wherever possible.
Digital Solutions
Can your digital puzzles be integrated into our platform or app?
Yes, our puzzles can be easily integrated into your platform via APIs or as standalone modules. We deliver our content on any device or environment.
Do you provide analytics or engagement tracking for digital puzzle usage?
Yes, we measure and report based on a variety of user actions, depending on your needs. Metrics such as new visitors, returning visitors, started game/puzzle and finished game/puzzle are standard in our reporting.
Are your puzzles available in multiple languages for international audiences?
Our puzzles are available in numerous languages to suit global audiences.
How do you ensure your puzzles are mobile-friendly and responsive?
All our digital puzzles are designed to be mobile-responsive and offer a seamless user experience. No matter what device (mobile, web, app, tablet) you are on, we make sure it works.
Do you offer customisation options, such as branding or specific themes?
Yes, we designed our platform so we can fully customise puzzles to reflect your branding and align with specific themes.
Retail Solutions
What types of retail-ready puzzle products do you offer?
We provide a variety of puzzle and crossword magazines, books, booklets, other creative print products and games ready for retail shelves and online sales, including seasonal and themed options.
Do you have options for seasonal or themed puzzle collections?
Yes, we offer collections tailored to specific seasons, holidays, or special events.
What is the minimum order quantity for wholesale partnerships?
Our minimum order quantity depends on the product type, but we offer flexible options for all retail needs.
Can your retail puzzle products be co-branded or white-labelled for our stores?
Yes, we specialise in co-branding and white labelling to make our products fit seamlessly into your retail strategy.
What shelf-ready packaging and display options do you provide?
We offer a range of shelf-ready packaging solutions, including custom displays and attractive point-of-sale materials. We will also tailor solutions to your preference.
Build connections, one puzzle at a time.
Create lasting impressions with strategic puzzle-based solutions from Keesing.
Custom-branded puzzle products
Create unique puzzle experiences that reflect your brand identity and engage your audience.
Increased brand visibility
Boost your reach with puzzles designed to enhance consumer recognition and loyalty.
Interactive marketing & cross-promotion opportunities
Leverage interactive puzzle formats for creative marketing campaigns and cross-promotional success.
Start a conversation.
"*" indicates required fields