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Mediahuis Puzzlebooks

People still rate puzzles as the top three rated items they enjoy in their daily newspapers and magazines.

We create a variety of puzzles for Mediahuis publications. You can find our daily puzzles in de Telegraaf, and throughout weekend issues of VROUW magazine. We make specialty-themed puzzles for each season and annual holidays and also provide them with an online puzzle platform.

Puzzlebooks for Bindinc

is a multimedia publishing company that produces publishing products and services for broadcasters, cable operators, charities and industry associations, among others. Among other things, Bindinc makes. commissioned by KRO-NCRV and AVROTROS program guides and magazines.

For the different titles: NCRV / KRO / AVRO and MICRO-guide Keesing supplies weekly puzzles that are different each week and fit the theme and the target group. We also supply theme puzzles that are used as sponsor puzzles. A great way to generate leads for the brands. Last year we made a number of Taylormade productions together with Bindinc. Puzzle booklets made especially for these brands with their own cover and a modified interior.

“Subscribers to Avrobode, Televizier and Mikro Gids are fond of puzzling. That is why we have put together a puzzle booklet together with Keesing / Sanders: 64 pages full of Swedish puzzles, word searchers, crossword puzzles, sudokus and more … The puzzle booklet was extremely popular, almost 70,000 subscribers requested the free booklet”.

– Iris van Kesteren, Brandmarketeer Mikro Gids

Puzzlebooks for DPG Media

Keesing provides the puzzles for the various titles of the De Persgroep Media in NL and BE. Our puzzles can be found in ADR, Het Parool, de Volkskrant, Trouw, but also the titles in BE such as Het Laatste Nieuws, De Morgen and Nina. Each title has its own style and therefore its own puzzle content. More content is posted especially during the weekend. A valuable part of these newspapers and magazines. For special days and during the holidays we also provide customized content that matches the theme. Think of Christmas puzzles, summer pages and various sponsor puzzles.

Keesing’s puzzles are also used online. Our digital puzzles can be found on AD.nl/puzzles and the latest online app from HLN.

Puzzlebooks for Quest

Quest is one of the largest magazines in the Netherlands and unrivaled in the popular science segment. 1.1 million Dutch read Quest every month. The magazine brings a combination of fun, accessible and scientifically substantiated content with a large dose of humor. Quest is braintainment: while reading you become wiser in a fun way.

“With the Quest Puzzle Mix, we offered our readers hours of puzzle fun with 100 pages of brain entertainment for the whole family. They were able to work with sudokus, cryptograms, language games, numeric codes, image puzzles and Swedish riddle. The Puzzle Mix is available at all retailers in the Netherlands and Belgium and in the webshop of Quest. In a circulation of 31,000, the Puzzle Mix is a great success within the Quest portfolio. We have built up a good partnership with Keesing in recent years”.

– Ilka Schreurs, Brand Manager @ Quest at Hearst Magazines



With a series of custom-made puzzle books in three languages, Keesing is proud to support Action’s unprecedented European expansion. The store chain is one of the fastest growing non-food discounters in Europe, with more than 1,350 stores in seven countries and more than seven million customers every week.


Puzzle books have been a successful part of Action’s assortment in the last years. Keesing supplies Action with specially made series of puzzle titles, distributed in the Netherlands, Belgium, France, Germany and Austria.


– Ceriel Franken, buyer @ Action.


Under the brand name ‘De Denker / Le Penseur’, Keesing produces successful puzzle book-series for supermarket chain Aldi in Belgium. The no nonsense-value-for-money puzzle books have been a sales success for many years.

Espaces Ludique

As category leader, Keesing France has partnered up with several French retailers to develop a shelve-space system for the puzzle segment.

Our ‘Espaces Ludique’-concept offers smart and efficient placement of all puzzle magazines, and in doing so, increases puzzle sales significantly.

Espaces Ludique is currently placed in hypermarket stores throughout France, such as Intermarché, Carrefour, Auchan, HyperU, Geant Casino, Cora & E. Leclerc.

espace ludique logo

Airport stores: WH Smith, Relay, AKO

Keesing closely cooperates with high traffic press/magazines stores in European airports.

WH Smith, Copenhagen Airport

“Together with Keesing, I am continuously looking to optimize the puzzle assortment. Keesing is a valuable partner in this process and provides us with a wide assortment of puzzle magazines and books in different languages. Even puzzle books, especially made for our stores”.

– Rene Andersen, Books & Magazine Manager WH Smith @ Airport Copenhagen

Relay, AKO
In partnership with Relay (Brussels Airport) and AKO (Amsterdam Schiphol) Keesing introduced in multiple airport stores new tailor made shelve-furniture, to expand the number of running meters for puzzle magazines within the same floor space. This allows Keesing and the retailers to enlarge the puzzle assortment and to optimize the merchandising plan. In addition to this, Keesing’s sales team visits the airport stores frequently (daily during the summer months), assists in keeping the puzzle segment tidy and help to maximize sales.

Other Organisations


Specsavers was named the best eyecare professional in 2019. And Keesing was pleased to create a beautiful tailor-made puzzle book for them. It was 32-pages of puzzle fun with Word search, Crossword puzzles, Sudokus and more, all in the Specsavers brand look-and-feel.

specsavers logo

Rode kruis

The Red Cross wanted to thank its loyal donors. For this they created a Taylor-made puzzle book together with Keesing. Many pages of puzzle fun to relax for a while. A unique gift linked to the theme of this beautiful organization.


Ford has also opted for a collaboration with Keesing. An existing title with its own cover makes a unique puzzle book. For every customer who buys a new car there is a nice puzzle book on the front seat of the new car. A good start and an original way to thank the customer.


Yakult has been in Japan for more than 80 years. A lot of research preceded it, but in 1935 the first dairy drink came on the market. Together with Keesing, Yakult made a puzzle edition full of brain training puzzle fun. Staying healthy by making a puzzle every day and drinking a Yakult. Yakult has chosen for 64 pages of puzzle fun with a cover entirely in its own brand.

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Our partnerships

Our partnerships

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