Keesing consolidates position in Spanish market

Keesing Media Group announced its first acquisition since BC Partners acquired the company from Ergon Capital in
January 2021.

Since going independent in September 2017, Keesing is pressing ahead with its growth strategy. The company has been involved in ten takeovers that, together with the print portfolio growth and the rollout of a digital strategy, have driven the company’s continued expansion.

Today Keesing acquired Ediciones Pleyades in Madrid. The company is also actively in Latin America and sells its products to Chili, Mexico, Uruguay and Argentine.

Philip Alberdingk Thijm, CEO Keesing Media Group on this acquisition:
“It is fantastic we are able to further expand in spite of these challenging times. The portfolio of Pleyades is a great addition to our Spanish titles. With this acquisition we consolidate our No. 1 position in Spain”. The Pleyades activities will be integrated in the existing Spanish operation of Keesing in Madrid.

About Ediciones Pleyades
Ediciones Pleyades has introduced the weekly crossword magazines under the “Quiz” brand in Spain in 1973. Soon the Quiz Extra was born as a monthly title, followed by new types as Sudoku, Completagramas, Cruciletras and Japanese puzzles.

About Keesing Media Group
Keesing Media Group is the biggest puzzle and braintainment company in Europe, producing more than 110 million puzzle books a year. Since its foundation by Amsterdam journalist Isaac Keesing in 1911, the company has grown into a market leader in print, online and app puzzle formats. The company offers puzzle fans all over the world challenging and innovative concepts for the best puzzle experiences. The company is growing continually and is currently represented in 15 European countries. The headquarters are in Amsterdam and the company has a global workforce of 375, based in ten countries.